Thanks to the internet, selling your art online just got that much easier. We're sharing 7 things you need to know about how to sell art online.
Have you ever wanted to make money selling art?
Selling your art online is one of the easiest and fastest ways to become a paid artist.
When you put your work online, you can tap into a much bigger pool of potential customers. And you won't have to be physically present to make a sale - you can make money while making more art!
Ready to learn how to sell art online? We've put together this essential guide to get you started. Read on to learn more!
How to Sell Art Online: 7 Tips
People have been selling art online for decades now. You don't have to reinvent the technique - just follow these tried-and-true steps.
1. Evaluate Your Artwork
Once you have the art you want to sell, your first step is to evaluate your artwork. This is how you determine how much to sell each piece for.
Unless you're an expert in art evaluation, it may be difficult for you to do this on your own. Instead, it's best to start by hiring an expert whose advice you can use to help price your work.
Of course, hiring an expert costs money, and you'll need to be sure you can afford it. But if you can, this is a very worthwhile investment in your future success.
If you can't afford to hire an expert evaluator, or feel it's not worth it at this point in your career, that's okay. You can also pay some websites to give you evaluations at a lower price. The evaluations may not be quite as specific, but they can still be helpful.
Finally, if you are just starting out and don't want to sink too much money into the venture, you can go online and follow parameters to evaluate your work yourself. You can find tables online that give you price estimates for work based on the size of the piece, the technique used, and the fame of the artist.
Knowing how to sell art online will do you little good if you price it wrong, so take the time and effort to get this step right. You'll have much better success building a loyal base of customers.
2. Build Your Brand
Once you have prices set, it's time to go online and start building your brand.
It's hard to make sales when no one knows who you are. In fact, with so many artists competing for attention online, it can be nearly impossible. That's why it's helpful to start building a following, even if you're not yet ready to sell.
People are more likely to buy from you online if they've seen your name and feel that they can trust you. Start building this trust by building your online presence.
If you're already on social media, great. However, sharing work on your personal page may not be enough. It's helpful to create a separate page for people to follow, so they will take your art seriously as a business.
Make sure to post regularly, and not just pictures of your work. People like to see a variety of posts, including work you admire, thoughts or articles on art, and topics that invite healthy discussion.
Next, start building yourself a professional website. If you feel intimidated by doing it on your own, you can hire a professional web developer, but this can be costly. Fortunately, many platforms exist to help artists easily create an online portfolio - no coding knowledge required.
On your site, make sure you post professional-quality images of your art, as well as descriptions of anything you want to sell.
If you can add interesting, informative content about your process or outlook, even better. Remember, customers want to know a little about the person behind the art, too. Post your best headshot and a great bio.
3. Find Places to Sell Online
You can post your work for sale online, but know that your own website may not be the place you make the most sales - especially as a new artist.
However, there are some great online platforms where you can advertise your work. Many people are familiar with buying through these sites. Things like user reviews and descriptions of the seller add a sense of trust to the transaction.
4. Get Commissions in Writing
As you sell more work online, you may find yourself receiving orders for commissioned work from your customers.
This is great! However, you'll want to be sure to get your commission agreements in writing, and to ask for a deposit on the piece before you get started. This is a way to protect yourself in case a customer flakes out or cancels.
5. Keep Your Finances Organized
When you learn how to sell art online, you've also learned how to run a small business. As any business owner should, you'll want to make sure to keep your finances in order.
Consider getting advice from a professional tax specialist, as well as a business attorney. You're self-employed now (at least in part), and your taxes and liabilities will have changed accordingly. If you don't get the business finances right, you could end up paying steep fines.
6. Be on Trend
Every artist needs to have their own unique style. However, it's also a good idea to be aware of industry and cultural trends, so you can stay relevant.
Don't jump on every art trend bandwagon, but consider how you can align your own style with the styles that are selling like hotcakes online.
You can also work cultural trends into your online promotion in other ways. Consider choosing fresh, relevant keywords about your pieces that you post online. If you know what people are searching for, you can make it more likely that they'll find your art.
7. Enjoy the Process
This is not a side note, but a critical step. You need to enjoy the process of selling your work online, otherwise you might get burned out and give up.
Putting your work out there can be scary. You might experience slow sales at first, or even get a bad review from a customer.
However, if you enjoy the work of posting and selling your art, you'll be able to stick with it no matter what. As you build your brand and learn more about how to sell art, the positives will soon outweigh the setbacks.
Ready to Sell Art Online?
Now that you know how to sell art online, it's time to get started. Do you know the best places to sell your art online?
We've got you covered. Sign up with us and start selling today!